Nudge: Improving Decisions About Health, Wealth and Happiness
It’s not news, of course, that small things make a big difference. The wording on a survey affects answers, and on test questions, and on the forms we’re required to complete.
So the question becomes where should we nudge, and how much.
Thaler and Sunstien promote a concept called Libertarian Paternalism. Libertarian, meaning everyone ultimately has the opportunity to choose for themselves. Paternalism meaning the nudge is in the “right” direction.
 Cass Sunstein is the most-cited law professor on any faculty in the United States (and probably the world). He is a professor at the Harvard Law School where he directs the Program on Risk Regulation. |
 Richard Thayler is Professor of Economics and Behavioral Science at the Graduate School of Business, University of Chicago |
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Tom Humes
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